Vantastec 
Vantastec Unveils Bold New Brand Identity
Vantastec is delighted to finally unveil our new, refreshed brand identity.
Developed in partnership with Cardiff-based branding agency, Limegreentangerine, the new look marks a bold step into the future.
Our new brand identity encompasses our core company values, reflecting six key pillars: trustworthiness, quality, reliability, assurance, expertise, and personability. These pillars are crucial to how we operate as a business and offer a simple, stress-free van conversion solution for our customers.
The new logo features a refreshed version of the iconic Vantastec dragon, which pays tribute to our Welsh roots. Its carefully crafted fan-like resemblance also reflects our expertise in the refrigerated transport sector.
Our new identity acknowledges the past 19 years of success – from a home office startup to becoming the UK’s leading refrigerated van experts – while readying it for the future.
Limegreen Tangerine, a creative marketing and branding agency based in Cardiff, helped bring the vision to life. They’re the masterminds behind the creative identities for the Cardiff Devils ice hockey team and the Football Association of Ireland. They’ve also worked on projects with the PGA.
On the creative process behind Vantastec’s new identity, Limegreentangerine Creative Director, Alex Down, said:
Vantastec already had a brilliant reputation as the UK’s leading fridge van experts, so we were thrilled to work with their team on a refreshed brand.
We helped deliver a focused, strategic evolution, refining their existing recognised brand. Putting a solid foundation in place, we built greater structure and refinement, bringing clarity and consistency across their brand.
The new brand is bolder, clearer, and more energised – a truer reflection of Vantastec’s ambition and abilities.
It builds on their core strengths of trust, reliability, and confidence, reinforcing their position as market leaders. Most of all, it provides a framework for the expertise and customer-first service that set them apart as they continue to grow.
All of us at Vantastec would like to thank Alex and the rest of the Limegreentangerine team for their work on this project.
To our many loyal customers – thank you for supporting us over the last 19 years. Though our operations span the entire UK and beyond, we are still a local business at heart. Rest assured, we haven’t forgotten where we’ve come from, and will keep offering a quality, convenient service for all your van conversion needs.
We are excited to step into this new era and see what the future holds.
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